It’s easy to understand how the Global Tissue Paper Market size has swelled to well over 60 thousand metric tonnes as of 2013. Tissue paper has been considered a necessity in the developed world for longer than most people can remember. In other parts of the world however, tissue paper has only recently started to make its main stage appearance-specifically in the semi-urban and rural regions of developing countries like China and India. The growing prominence of tissue products in these areas will undoubtedly play a key role in the Global Tissue Paper Market’s forecasted CAGR of 4.9 percent for the 2012-2016 period and here’s why.
It may come as a surprise to the developed world, but in other places across the globe, tissue paper has only recently emerged as a mainstay product-and not just as a washroom necessity, but rather, as an elite status symbol.
The habit of having a paper napkin or a face tissue or hand tissue in a handbag or a travel kit has become a regular practice among the middle-class in the rural regions of emerging countries. Most interestingly, the middle-class-especially women, believe that they are associating themselves with celebrities and people from the elite stratum of society through these practices.
Similarly, as the standard of living continues to improve in China and India, there is a growing interest in beauty-conscious practises which has a directly positive correlation with the tissue paper market. Tissue paper has become a prominent part of the beauty kit worldwide, and is being used instead of cloth napkins to wipe, and clean beauty products that are applied on the human body. Beauticians and retail consumers prefer tissue paper products because they are more cost-effective and hygienic material than cloth material products, and can be thrown away after one use. As such, it makes perfect sense that the increase in luxury beauty practises in the developing world is pushing the Global Tissue Paper market forward!
At the end of the day, it’s hard to think of any reasons why the demand for tissue paper across the globe would ever falter. After all, in 2011, almost 70% of people in North America ranked tissue paper as the most ”underrated necessity” of our time and with tissue paper becoming a top trend elsewhere across the globe, this number can only climb even higher.
For more info, view our 2012-2016 market research report on the Global Tissue Paper Market.
