Does your washed laundry have an after-smell of detergent? Have you ever wished that your clothes too smell as fragrant as you do? Do you wish your clothes would never fade and stretch? Well, if that’s what you wish for, that’s what you get! Fabric conditioners are your absolute go-to products that promise you soft, fresh smelling clothes, free of odor and wrinkles, combined with less stretching and fading.
With the rise in disposable incomes of consumers and increased awareness among them driven by wide-spread advertising, the global fabric conditioners market is set to grow by leaps and bounds in terms of CAGR during the forecast period (2017-21). Factors such as growing popularity of concentrated and eco-friendly fabric conditioners, and the surge in advertising and marketing initiatives are the major driving forces behind the growth of the fabric conditioners market, worldwide.
Fabric Conditioners- Stay Fragrant and Fresh, Always!
With the increase in penetration of fabric conditioners in every household in both developing as well as developed regions, people are realizing the benefits offered by these products while washing clothes. There are two types of fabric conditioners available in the market such as the rinse cycle fabric softeners (RCFS) and dryer sheets, with the former being popularly preferred.
Consumers increasingly prefer eco-friendly and concentrated liquid fabric conditioners that are available in the market in different variants, fragrances and SKUs. Vendors are pushing the demand for such products as they are easy to transport in bulk, thereby reducing their fuel and transportation costs.
Vendors are increasingly focusing their efforts and money towards marketing initiatives to create brand awareness and increase visibility. As a result, vendors have found success in rural as well as urban areas by introducing low priced sachets. They have undertaken marketing initiatives such as distributing free samples in order to induce trial among consumers. There are multiple established players present in the global market for fabric conditioners such as,
- Colgate – Palmolive
- Henkel
- Procter & Gamble
- Reckitt Benckiser
- Unilever
The vendors compete on several factors such as price, quality, brand, and variety. In order to survive competition from other brands, these vendors must devise strategies to sustain competition.
We, at Technavio, have compiled a comprehensive industry report on the global fabric conditioner market. The market space for these products look extremely promising and profitable during the forecast period (2017-21). To know more about the dynamic market, download the FREE samples, or even better get the report tailor-made, exclusively for you!
