China’s Growing Market for Private Tutoring

Think of China and few things which come to our minds are, its huge labor force, its super high population, and of course its serene culture. But did it ever occur to you that China is slowly, but gradually moving towards a better and more systematic education system?

Well, so here is the good news. Apparently, the government of the most populous country on the planet is diligently working towards building China into a knowledge hub. And they are doing this by increasing their overall GDP spend on the education system, along with upgrading the existing curriculum to meet the international standards. Another major factor which is boosting the growth of the Education system in China is the rising online education.

The Public Story of China’s Private Tutoring Market

Just like many other countries in the APAC region, the Chinese too give higher value to professional degrees like medicine and engineering. Several parents prefer private tutorials for their wards as the quality of primary and secondary education is not that great. Also, not only is the student-teacher ratio in Chinese schools quite skewed one, but even the quality of teachers is not impressionable. Private tutorials, on the other hand, are quite professional and place great focus on the improving the quality of education which is provided.

Until recently, the Chinese education system did not encourage the learning of English language. But now even the Chinese government is clear that a fair knowledge of English is essential in the international job market. Thus, demand for IELTS, TOEFL, as well as regular language learning classes has grown immensely. Our research also found an increased number of enrollments in graduate schools. All these factors put together have pushed the demand for private tutoring.

How are vendors dishing out education?

New Oriental, Think Academy, and Ambow Education are some of the major names in the Chinese private tutoring market. While New Oriental is known for its foreign language training and admission test preparation courses; TAL Education provides tutoring services to students for the pre-K-12 segment.  Due to these reasons, the market analysts at Technavio expect the private tutoring market in China to grow at a CAGR of above 11% by 2021.

As the scope for private tutorials is quite huge, several prominent vendors have undergone strategic alliance to capture the interest of the upper-income strata of the Chinese households. Similarly, with smart use of technology, most private vendors provide tutorials through mobile phones and other Internet-based devices. This combination of technology with teaching has makes the learning process very easy.

Critics see the gigantic growth of the private tutoring market as lack initiatives on the part of the Chinese government. One needs to appreciate the fact that, the private sector is making the right moves for improving the overall quality of education in China.

For a better understanding of Private Tutoring market in China

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