The global kombucha market is currently valued at around USD 1 billion and is expected to reach close to USD 2 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global kombucha market, under its food portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Health-ade, KeVita, Millennium Products, and Reed’s.
According to Sharan Raj, a lead analyst for food research at Technavio, “Kombucha works as a probiotic beverage that helps in sustaining the gut health and providing relief from various abdominal disorders. Furthermore, research studies conducted on kombucha show that kombucha tea helps in restoring the degree of glutathione and is effective in reducing the evoked hepato-toxicity.”
Increased awareness about the various health benefits of kombucha is the primary driving force behind its rising consumption in the global market. Kombucha is an effective digestive, has detoxification and hepato-protective qualities, and is a powerful antioxidant. Researchers also claim that Kombucha has anti-cancerous properties owing to the presence of glucaric acid.
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Mergers and acquisition and strategic partnerships
The global market for kombucha is currently experiencing a surge in M&A activities. Some of the major vendors are also looking to expand to new geographical regions and segments for more adaptability in terms of new technologies and to increase their customer bases. For instance, PepsiCo announced the acquisition of KeVita in 2016. The market is also experiencing a rise in many strategic partnerships within the market. It is anticipated that more such acquisitions and strategic partnerships will take place during the forecast period, leading to the growth of the market.
Product launches
Vendors in the kombucha market space are focusing on new product development and improved taste and versatility in an attempt to create product diversification and gain market shares. For instance, in 2016, Health-ade launched Holiday Cheers, a seasonal kombucha (including flavors of the superfoods ginger, cacao, and allspice combined with raw, organic kombucha) while Top Shelf Beverages introduced a new flavor Ginger Mint Lemonade in its kombucha line-up.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Kombucha Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Pectin Market 2017-2021
- Global Corn Flour Market 2017-2021
- Global Super Fruit Juices Market 2017-2021
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