According to Technavio’s latest market research study, the global low-alcohol beverages market is expected to grow at a CAGR of more than 8% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global low-alcohol beverages market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the product type
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The top three revenue contributing product segments are discussed below:
Global low-alcohol beer market: The growth of the global low-alcohol beer market is driven by the high demand for beer and the increasing concerns about its effects on health among consumers. During the forecast period, the increase in initiatives by players like new product development activities, store visibility, and marketing support are expected to propel the demand for low-alcohol beer in the global market.
“The market is currently experiencing a surge in demand for low-alcohol beer with bolder flavors with an increasing volume of fermentable ingredients. Players in the market space are coming up with a low-strength beer in a variety of flavors through the addition of ingredients that can compensate for their low-alcohol content. For instance, Hawkshead Brewery Chuckleberry Sour contains chuckleberries, the fruity child of a gooseberry, redcurrant, and jostaberry,” says Manjunath Reddy, a lead analyst at Technavio for research on alcoholic beverages.
Global low-alcohol wine market: Factors such as the rise in wine consumption among women, increased focus on health, the rise in the number of local wineries, and an increase in the number of new launches drive the growth of the global market for low-alcohol wine. ABV-based tax relief in countries such as the UK makes the consumption of low-alcohol wine, thereby propelling its demand in such markets. Technavio’s industry analysts anticipate the global low-alcohol wine market to account for a volume of around 5 billion liters by 2021.
Global low-alcohol RTDs market: The demand for RTD products among consumers who are pressed for time due to the busy schedule is the fundamental driving force behind the growth of the global low-alcohol RTD market. Furthermore, the lower alcohol content of RTD products makes the products a viable alternative for health-conscious consumers who want to enjoy a drink. Players in the market space are likely to introduce more variants of low-alcohol RTD’S to attract consumers looking for convenient alcohol drinks.
The top vendors operating in the global low-alcohol beverages market are:
- Anheuser-Busch InBev
- Carlsberg
- Constellation Brands
- Bacardi Limited
Other prominent vendors in the market include Abita Brewing Company, Aftershock Brewing, A. Le Coq, Asahi Premium Beverages, BELL’S BREWERY, BLAKE’S HARD CIDER, Blue Moon Brewing Company, Cody’s, Farmageddon Brewery, HARTWALL, Heineken N.V, HP Bulmer Limited, JACK’S HARD CIDER, LAKEFRONT BREWERY, New Belgium Brewing Company, New Planet Beer, RED TRUCK BEER, SAMUEL ADAMS, SAPPORO U.S.A., Sierra Nevada Brewing, THE SMIRNOFF, Vitis Industries, and ZiegenBock Brewing Company.
A more detailed analysis is available in the Technavio report titled, ‘Global Low-alcohol Beverages Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Spirit-based RTD Mixes Market 2017-2021
- Beer Market in Europe 2016-2020
- Global American Whiskey Market 2016-2020
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