TechNavio today launched its report, Global Large Format Printer Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Hardware team said: ”With the demand for large format printers stagnating, there is a new trend observed in the market. Customers prefer printers that are customized to their requirements with either limited or extensive capabilities. Vendors are also developing printers that meet the requirements of various end-user segments, thereby trying to increase the demand for printers.”
According to the report, advertisement media is becoming more revolutionized every day. The introduction of new marketing concepts and the compulsion on the management of companies to design new advertising campaigns is driving the demand for large format printers in the global arena. In order to print new banners and posters with the latest advertisement ideas to outsmart competitors, companies are in need of larger format printers to support them. Hence, the increasing need for large format printers in advertising is driving the growth of the market.
Further, the report reveals that the Global Large Format Printers market is experiencing hindrances to its growth due to lack of awareness about this technology across the globe.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-large-format-printer-market-2012…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Hardware market research, please visit https://www.technavio.com/hardware
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TechNavio Announces the Publication of its Research Report – Global Large Format Printer Market 2012-2016
