TechNavio recognizes the following companies as the key players in the Global Online Video Platforms Market: Brightcove Inc., Kaltura Inc., Ooyala Inc., thePlatform for Media Inc., KIT Digital Inc., and Limelight Networks Inc.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Confusing video protocols and formats have given rise to a demand for standardization in the Global Online Video Platforms market. There is a demand for universal rules to deliver video across several devices. The market is witnessing high demand for standardization from media buyers as well as from the video publishers. The International Advertising Bureau is the leading body in devising rules and regulations. In addition, standards regarding the categorization of below-the-fold and above-the-fold ad placements are required. Furthermore, there are several definitions in the market which do not match the definitions of other marketers; standard definitions will help reduce the chaos and uncertainty in the market.”
According to the report, one of the major drivers encouraging advertisers, advertising agencies, media buying agencies, and publishers to take an interest in online video platforms is the high growth in the online video audience. Online video platforms allow brand marketers to compete against each other and target a larger set of audiences.
Further, the report states that security issues constitute one of the major challenges in this market. Publishers are very concerned about their audience data being provided to advertisers during advertising and promotional activities. This is because data could fall into the wrong hands and be used inappropriately; hence some publishers are reluctant to use online video-based advertising.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Doovle Ltd., LongTail Ad Solutions Inc., MediaCore, PermissionTV Inc., Unicorn Media Inc., and VMIX Media Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-online-video-platforms-market-20…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report “ Global Online Video Platforms Market 2012-2016
