TechNavio recognizes the following companies as the key players in the Global Enterprise Social Networking Market: IBM Corp., Jive Software Inc., Communispace Corp., and Telligent System Inc.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Many product marketing companies make use of mobile enterprise social networking software to convey information about products and customers to mobile sales executives. As a result of the ever-increasing competition in many markets, it is becoming increasingly crucial for sales executives to make real-time decisions, which will help them not only acquire new business but also maintain good relationships with existing customers. Therefore, sales executives are required to have access to product and customer-related information even while on the move. To address this need, many enterprises are nowadays increasingly adopting enterprise social networking software. In addition, enterprise social networking software helps track the activities of sales employees on the field. Thus, the increasing use of mobile enterprise social networking software in the field of sales is expected to contribute to the growth of the Global Enterprise Social Networking market during the forecast period.”
According to the report, one of the major drivers in this market is the increasing requirement for intranet communication among enterprise departments. Nowadays, enterprises are focusing on distributing work among several teams for operational efficiency. This often results in distribution of work across several locations, which gives rise to the need for frequent communication among team members. Enterprise social networking software facilitates such frequent communication among team members in real time in an economical and effective manner when compared to legacy e-mail services.
Further, the report states that one of the major challenges in this market is the leakage of confidential information. Enterprise social networking software facilitates access to enterprise information using external networks, which increases the risk of data security breaches.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Atlassain Pty. Ltd., blueKiwi Software Inc., Cisco System Inc., IGLOO Software Inc., Liferay Inc., Lithium Technologies Inc., Microsoft Corp., Mzinga Inc., NewsGator Technologies Inc., Open Text Corp., Saba Software Inc., Socialtext Inc., SuccessFactors Inc., Traction Software Inc., TWiki Inc., and Yammer Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-enterprise-social-networking-mar…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Enterprise Social Networking Market 2012-2016
