TechNavio recognizes the following companies as the key players in the Global Customer Experience Management Market: Adobe Systems, Hewlett-Packard Co., IBM Corp., Oracle Corp., and OpenText Corp.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”As a result of the increasing penetration of smartphones and tablets in the global market, the traffic to websites through mobiles is increasing. There are various smartphone experience providers, such as Apple, Nokia, Blackberry, and Samsung through which a large number of people access the internet. The increasing amount of website traffic through mobile phones is driving the demand for mobile analytics. In addition, many marketers are now using smartphones in their campaigns to increase website traffic.”
According to the report, one of the major drivers is the increase in the number of customer touch points. In the current business environment, the number of touch points between a customer and an organization has increased. Enterprises are analyzing various responses collected from customer interaction at these touch points. This helps enterprises assess their business condition and develop competitive strategies.
Further, the report states that the integration of multiple communication channels is one of the major challenges confronting this market. Currently, companies are interacting with customers through various online, offline, and social media channels. However, they lack one integrated communication strategy to the tap needs and wants of these customers, which is hindering the growth of the market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Alcatel-Lucent, Amdocs Ltd., Attensity Group Inc., Birst Inc., CA Technologies Inc., CDC Software, Chatterplug Inc., Cisco Systems Inc., ClickFox, Corsential ULC , Dax Technologies Corp., Egain Communications Corp., Empathica Inc., iPerceptions Inc., Medallia Inc., Microsoft Corp., Riverstar Software Inc., and Webtrends Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-customer-experience-management-m…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Customer Experience Management Market 2012-2016
