TechNavio recognizes the following companies as the key players in the Global Customer Relationship Management Software Market: Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP AG.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: “The Sales Automation sub-segment is the major revenue contributor to the On-demand CRM Software segment. The advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. The Sales Automation sub-segment will remain one of the largest contributors to the On-demand CRM Software segment during the period of 2012-2016, representing over 40 percent of on-demand software revenue in the CRM Software market. Furthermore, the On-demand Marketing Automation sub-segment is expected to reach around US$900 million in revenue by 2016, growing at a CAGR of 24 percent during the period 2012-2016. On-demand solutions make it easy for firms to obtain new modules, sites, and functionalities, because they just need to turn on new logins or features. In addition, the need for technical support staff is eliminated, as these tasks are performed by the on-demand vendors. Help desk staff are also eliminated because of its improved usability with the help of training, built-in tutorials, and help files. Therefore, there is increased demand across various sub-segments of the On-demand CRM Software segment, which is expected to drive the growth of the On-demand CRM Software segment in the future.”
According to the report, one of the major drivers for the Global CRM Software market is the increasing demand from SMEs. CRM software for SMEs is a contemporary way to increase revenue, improve customer service and satisfaction, and to reduce the cost of acquiring customers. With these significant benefits associated with it, an increasing number of SMEs are adopting CRM software.
Further, the report states that the complexity involved in the tools and workflows of CRM software is one of the major challenges in this market. Recently, CRM software has been developed to include deal tracking, territories, opportunities, and sales pipeline. This increase in the scope of CRM software has led to an increase in the complexity involved in its tools and workflows.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Aplicor LLC, Adobe Systems Inc., Amdocs Ltd., Cegedim SA, CDC Software Corp., IBM Corp., Infor Global Solutions, LongJump CRM, NetSuite Inc., SAS Institute Inc., Sage Software Inc., SugarCRM Inc., and ZohoCRM Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-customer-relationship-management…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Customer Relationship Management Software Market 2012-2016
