TechNavio recognizes the following companies as the key players in the Packaged Foods Market in Saudi Arabia: Almarai Co. Ltd., Nestlé S.A., Danone, and Mondelēz International Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The population of educated and young people, including females, is increasing in Saudi Arabia. These young educated consumers have become more media savvy as being exposed to various media channels such as televisions, the internet, and social media websites. Exposure to correct information pertaining to products, packaged food companies, and benefits of packaged food has influenced the young generations to consume healthy packaged food. Many of the packaged food companies are expanding their presence through various media channels especially social media such as Facebook and Twitter to reach consumers in Saudi Arabia. For instance, in August 2012, Kraft Foods launched an online campaign in GCC called “Dream Whip Desserts Stars,” giving a chance to people for showcasing their dessert making talent and win prizes. Thus, such efforts from packaged food companies to advertise their products through different media channels is attracting consumers in Saudi Arabia and positively influencing the growth of the Packaged Food market in Saudi Arabia”
According to the report, one of the major drivers in the market is the increase in younger population in Saudi Arabia. Increasing disposable incomes among the younger population and rise in living standards has resulted in increasing demand for packaged food in Saudi Arabia.
Further, the report states that one of the major challenges in the market is the rising inflation in food prices, which often restricts people with lower incomes to buy packaged food. The rise in prices is mainly attributed to the increase in imports and shortage of raw materials.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Abdul Kadir Al-Muhaidib, Americana, National Agricultural Development Co., and PepsiCo.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/packaged-foods-market-saudi-arabia-2012…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Packaged Foods Market in Saudi Arabia 2012-2016
