TechNavio recognizes the following companies as the key players in the Global Mobile Gaming Market: Electronic Arts Inc., Gameloft S.A., and Rovio Entertainment Ltd.
Commenting on the report, an analyst from TechNavio’s team said: “As a result of the increase in the mobile devices supporting integration of video games, the competition has increased and resulted in gaming evolution. Vendors make use of the analytics they gather for the game development process since the analytics would give useful and important insights about the gamers who are playing games on their mobile devices. Inappropriate use of analytics could lead to the wastage of time and money since the competition in the Global Mobile Gaming market is expected to increase. As the competition is increasing, it is important that the vendors develop and publish games that would capture and retain the gamers. Further, appropriate use of analytics would enable the vendors in this market to increase their revenue and survive in the market. Hence, these analytics would enable the vendors to develop marketing strategies for gaining more visibility and improving their brand image. Therefore, the evolution of mobile gaming analytics is one of the key trends that is expected to contribute to the growth of the Global Mobile Gaming market.”
According to the report, one of the major drivers in this market is the increased use of smartphones and tablets for playing games. Smartphones account for one-fifth of the overall mobile phones in the world. Also, tablet sales are expected to witness a hike in demand from 2012. Further, games accounted for 60-65 percent of the overall money spent by users on applications for smartphones and tablets in 2012.
Further, the report states that one of the major challenges in this market is the piracy concerns relating to mobile games. Piracy is a serious issue that is affecting the revenue of the vendors in this market. Gamers install pirated versions of the paid game applications despite the availability of freeware games. This increases the unsustainability of the vendors’ business in this market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Activision Blizzard, Cellufun, Disney Interactive, Digital Chocolate, Gamelion, GameHouse, Glu Games Inc., GungHo Entertainment, HandyGames, India Games, Kabam, Kiloo ApS, Minh Chau Corp., Namco Bandai Games Inc., ngmoco Inc., Oberon Media, PopCap Games, Punch Entertainment, Redboss, SYBO Games, and Zynga Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-mobile-gaming-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report -Global Mobile Gaming Market 2012-2016
