The Photo Merchandise Market in the US is expected to post a CAGR of 10.07 percent during the forecast period of 2013-2018
London, 22 July 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Photo Merchandise Market in the US 2014-2018. The report outlines various trends expected to impact the market in the coming years.
Photo merchandise refers to personalized gift and decor products related to photographs such as photo cards and calendars.
The Photo Merchandise Market in the US is multipurpose and dynamic. The growing popularity of smartphones and photo editing tools is expected to raise demand for customized photo merchandise products over the projected period.
“One of the key factors influencing the growth of the Photo Merchandise market in the US is an increased interest in photography. The rise in the penetration of digital cameras has resulted in more people taking up photography as a hobby, not to mention major trends towards smartphone photography”, says Faisal Ghaus, Vice President of TechNavio Research.
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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