- The key vendors in the Breakfast Cereal Market in US are General Mills, Kellogg’s, PepsiCo and Post Holdings Ltd.
London, 12 August 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Breakfast Cereal market in US 2014-2018. The rise in the demand for natural and organic breakfast cereals and increase in the adoption of private label brands are some other trends for the Breakfast Cereal market in the US.
The US is the largest market for breakfast cereals globally as the concept of cereals originated in the US. Cereals are consumed by 97 percent of the families in the US, which signifies the penetration level of the product.
“The growth of the Breakfast Cereal market in the US is mainly attributed to the increased demand for convenience in breakfast food products because of changing lifestyles,” says Faisal Ghaus, Vice President of TechNavio Research.
“Increase in health awareness among consumers in the US has led to the introduction of breakfast cereals that provide health benefits. The market is also growing because of an increase in health-conscious consumers.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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