London, 13 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Event Management Software Market 2014-2018, which is expected to grow at a CAGR of 3.36 percent during the period 2013-2018.
Event management software is a range of software products used in the management of professional and academic conferences, trade exhibitions, and events such as professional development meetings. Its applications include online registration, online payment, venue selection, procurement, sourcing, paper management, exhibition management, content management, and booking and billing. It also enables on-site operations such as registration and billing for supplies.
Key Market Drivers
- Need for Visibility of Financial and Operational Management
- Demand for Better Communication and Collaboration
- Rise in Events in the Business World
- Growing Need to Improve Competitive Responsiveness
Key Market Trends
- Rise in Adoption of Mobile Applications
- Demand for Online Events and Trade Shows
- Adoption of Cloud-based Solutions
- Growing Demand from Developing Countries
Key Vendors
- Active Network Inc.
- Cvent Inc.
- The Pulse Network Inc.
“Rapid increase in mobile applications is expected to boost the demand for event management software that is compatible with laptops and smartphones,” says Faisal Ghaus, Vice President of TechNavio.
“Such a trend is likely to gain momentum because mobile applications can complete the entire cycle of event management – starting from charting an event to the submission of all financial documents.”
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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