Flour: Key market research findings
- Increase in non-food applications
- Growing prominence of gluten-free products
Technavio has released a new market research report on the global flour market, which is expected to grow at a CAGR of 4% between 2015 and 2019. The extensive use of flour in the bakery, bread, and gluten-free products is the driving the growth of the market worldwide. Europe is the largest market for flour, accounting for 33% of the global market share. The growing demand for bread and bakery products and the awareness regarding gluten free food items are driving the growth in this region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“One of the interesting trends gaining traction in the flour market is the growing demand for non-food applications of flour. Precipitated wheat and rice starch pastes are being used extensively. Bio plastics are made from rice flour and are used in packaging, automotive components, and electronics. These materials offer greater performance in terms of maintaining environmental compatibility and sustainability,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
Consumers are increasingly shifting to gluten-free flour products, such as Chex gluten-free cereal and Bisquick gluten-free bakery goods from General Mills. Gluten-free diet offers healthy weight loss and an increase in energy. Also, gluten-free foods can reverse damage to the intestinal tract and reduce inflammation. Increasing awareness towards adverse effects of gluten in flour, has led to the introduction of grains such as quinoa.
The leading vendors in the global flour market are Ardent Mills, ABF, ConAgra, General Mills, Goodman Fielder, HUL and King Arthur Flour. The global flour market is predicted to witness consolidation due to competition during the forecast period. The influx of private labels in the market is also expected to increase by the end of 2019.
A more detailed analysis is available in the Technavio report, Global Flour Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
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