AR gaming: Key market research findings
- Interoperability across mobile platforms
- Increased integration of AR into mobile devices
Technavio has released a new market research report on the global AR market for gaming, which is expected to generate revenues of $5 billion by 2020. The augmented reality (AR) is undergoing the advent of software apps and hardware devices. The availability and downloads of AR gaming apps will be very high in 2017. AR gives gamers the opportunity to create their own racing terrains, characters, and targets. Rising number of mobile gamers will boost revenues in this market during the forecast period. Europe leads the charts in terms of new software apps for mobile devices. Several key players are located in this region, and the games developed by them have recorded billions of downloads.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, the vendors will create AR games for all possible platforms such as iOS, Android, and Windows. This will eventually increase the number of downloads as well as awareness among the users. Manufacturers are focusing on various procedures to develop application for operating systems like the Android and iOS platforms. Owing to the maturity of technology for mobile app development, it is expected that there will be several ready-made engines to develop software for multiple platforms in the future,” says Sunil Singh, Lead Analyst, Hardware & Semiconductor”, Technavio Research
Growing penetration of smartphones and tablets have prompted manufacturers to integrate AR solution into these devices. Smartphones are considered to be the ideal platforms for AR games, with the ever-increasing processor capabilities and the introduction of 3D cameras. Some popular AR games among users are CamGun, Ingress, SpecTrek, and Clandestine Anomaly. The AR technology is taking immersive gaming to a whole new level. For instance, there are AR games being developed with horror content, giving a unique thrilling experience to users.
The key vendors in the global AR market for gaming include Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and ZZappar. There are many vendors present in the market, but only a few are successful and established. Many new vendors are expected to enter the market as entry barriers are low and market potential is substantial.
A more detailed analysis is available in the Technavio report, Global AR Market for Gaming 2016-2020.
We can customize reports by other regions and specific segments upon request.
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