This market research study presents a detailed segmentation of the coconut water market in Europe by product (sweetened and unsweetened), by distribution channel (hypermarkets and supermarkets, convenience stores, specialist retailers, and others), and by technology (flash pasteurization and high-pressure processing). The key vendors in the market are Coca-Cola, Green Coco Europe, PepsiCo, Vaivai, and Vita Coco.
Technavio’s market research analysts estimate the coconut water market in Europe to grow at a CAGR of more than 23% between 2016 and 2020. Coconut water referred to as “the fluid of life”, is the perfect natural rehydrating fluid as it replenishes body fluids much better than sports drinks. The newest trend in the global coconut water industry is the emergence of flavored coconut water, which comes in pineapple, lemon, orange, mango, and chocolate. Also, being the perfect natural energy drink, several celebrities such as Madonna and Rihanna are increasingly endorsing coconut water, owing to the several benefits of coconut water.
The new market research report from Technavio provides a breakdown and analysis of the coconut water segments by technology.
“One of the latest trends gaining prominence in this market is the increasing use of coconut water as a mixer in alcoholic drinks. Most bars and clubs in London and other European cities are increasingly using coconut water as an ideal mixer for alcoholic drinks. For instance, La Porte des Indes in London serves many cocktail drinks infused with coconut water such as Karma, which contains fresh coconut juice, vodka, passion fruit, green lime, and sweet basil. Moreover, certain brands have come with cocktail drinks infused with coconut water. Therefore, the increasing use of coconut water in cocktails is expected to aid in the growth of this market until the end of 2020,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Currently, hypermarkets and supermarkets segments dominated the coconut water market and accounted for more than 45% of the market share in terms of revenue. Since Europe has a strong network of supermarkets and hypermarkets with a number of global players such as Carrefour, Tesco, and Metro Group, the majority of packaged coconut water is sold from hypermarkets and supermarkets.
The key players in the coconut water market in Europe include Coca-Cola, Green Coco Europe, PepsiCo, Vaivai, and Vita Coco. This market is still in its nascent stage, but a few vendors have realized its potential and they now dominate the market. The low capital cost in setting up the bottling plant for coconut water is attracting small-scale industries to this market. Local players have entered the market in certain regions to take advantage of the growing popularity of coconut water.
A more detailed analysis is available in the Technavio report, Coconut Water Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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