Water softener: Key market research findings
- Increased awareness about benefits of soft water
- Lack of adequate treatment facilities in emerging nations
Technavio’s market research analysts estimate the global water softener market to grow at a CAGR of around 7% between 2016 and 2020. The market is thriving due to the increasing awareness about the benefits of soft water. Softening of water reduces the need to use detergents and other cleaning products by more than 50% as the minerals that interact with the products are removed in the softening process. Purchases to complement reverse osmosis (RO) filtration units and cost efficiency brought on by the use of water softeners are expected to propel the market during the forecast period. Currently, APAC accounts for over 55% of the overall market and hence, dominates the global water softener market. Contamination of water bodies and the slow replenishment of deteriorating water levels are some of the factors that are likely to contribute to the growth of the market in APAC by 2020.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The latest trend gaining traction in the home appliances market is home automation. The availability of wireless and mobile technologies and the introduction of connected devices and the Internet of things (IoT) has caused many users to shift to smart appliances. The need for high-end, better capacity, and energy efficient appliances to improve living standards plays a key role in this shift towards home automation. For instance, Whirlpool’s Model WHESCS water softener is equipped with Wi-Fi Smart Technology in order to provide notifications and performance data and automatically adjust water usage patterns,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
The lack of adequate treatment facilities, especially in emerging nations, to adequately treat water and make it safe for domestic uses and drinking, has a major influence on the growth of the global water softener market. As public water treatment techniques do not treat hardness effectively, consumers have started opting for point of entry (POE) water equipment like water softeners for residential buildings. The increasing concerns about hard water have also triggered additional treatment of publicly supplied water before consumption.
A more detailed analysis is available in the Technavio report, Global Water Softener Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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