Baby oral care: Key market research findings
- Innovation in product efficacy to drive the market
- The baby toothpaste segment currently dominates the market
- Key vendors in the market include Church & Dwight, Colgate-Palmolive, Johnson & Johnson, P&G (Procter & Gamble), Pigeon, and Unilever
Technavio’s market research analysts estimate the global baby oral care market to grow at a CAGR of over 2% between 2016 and 2020. Consistent product innovations is the primary driver for the market. Manufacturers are coming up with innovative products that consumers are willing to buy due to its high quality and attractiveness to children in order to meet the ever increasing demand. The upsurge in the demand for natural and organic oral products and the incidence of early tooth decay in children are some of the factors that are likely to propel the market during the forecast period. At present, Europe dominates the global baby oral care market by accounting for over 32% of the overall market share. The market is thriving in this region owing to product innovation and increased spending power of women. The rise in dual income households is expected to boost the growth of the baby oral care market in Europe in the coming years.
The new market research report from Technavio presents a breakdown and analysis of the baby oral care segments by product.
“The latest trend in the market is the increased investments in packaging. Manufacturers are focusing to develop such packaging that is convenient to use and open as well as visually appealing in an attempt to differentiate their products from those of their competitors in retail spaces. Besides, sustainable packaging is also becoming fast popular. For example, Hello Products, a US-based company, manufactures oral care products that feature a tottle packaging structure, an upside-down squeezable bottle that maintains its shape and does not crumple up with use,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
In 2015, the global baby oral care market was dominated by the baby toothpaste segment. This segment is expected to witness considerable growth during the forecast period and reach a market value of over $753 million by 2020. China accounts for the majority share of the global baby toothpaste market and is fast-growing due to the country’s high population density. Innovation in product efficacy and the growing awareness about oral hygiene and products through public health campaign programs and marketing initiatives by vendors are estimated to boost the growth of this segment in the coming years.
The key vendors in the global baby oral care market are Church & Dwight, Colgate-Palmolive, Johnson & Johnson, P&G (Procter & Gamble), Pigeon, and Unilever. Due to the presence of a number of vendors, the baby oral care market is fragmented, and vendors constantly compete on the basis of product pricing, brand recognition and portfolio to gain a competitive edge in the market. In addition to regular releases of innovative products, companies also strive to improve product packaging to attract customers.
A more detailed analysis is available on the Technavio report, Global Baby Oral Care Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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