Public relation robots: Key market research findings
- Increasing demand for productivity drives the market
- The hotels segment accounts for the majority share of the market
- Key vendors—Savioke, Anybot, Rethink Robotics, Robosoft, and Hajime Research Institutes
Technavio’s market research analysts estimate the global public relation robots market to surpass over $15 million in revenue by 2020. The increasing need for improved productivity is the fundamental driver for the market. Public relation robots are being adopted in the services industry across the globe in order to achieve better productivity. For instance, the hospitality sector is making use of robots for tasks such as greeting guests at the reception, delivering products to the room, and housekeeping. In 2015, the APAC region dominated the public relation robots market worldwide by occupying around 62% of the overall market share. The market is flourishing in the region owing to the increased deployment of humanoids to replace human workforce with robots for recurring jobs.
The new market research report from Technavio presents a breakdown and analysis of the public relation robots segments based on end-user.
“Advanced applications of artificial intelligence (AI) is the latest trend in the public relation robots market across the globe. Advancements in AI is key in the designing and deployment of humanoids. As the deployment of humanoids are becoming more popular and widely accepted, robotics companies are attempting to integrate advanced AI in robots to make them look and sound familiar while interacting with humans. For instance, Aldebaran, a robotics company, collaborated with Softbank to create Pepper, a human-like robot with the ability to interact with humans and read emotions,” says Bharath Kanniappan, Lead Analyst, Industrial Automation, Technavio Research.
In 2015, the hotels segment dominated the market with over 55% share of the overall market. Apart from benefits such as automated room service for end-users, public relation robots are boosting the sales as the well. For example, all the rooms were booked on the inaugural day of the entirely robot-staffed hotel Henn-na in Japan. Furthermore, the use of delivery robots opens up business opportunities for large hotel chains in the long run as it is cost-effective and more efficient.
The key vendors in the global public relation robots market include Savioke, Anybot, Rethink Robotics, Robosoft, and Hajime Research Institutes. The market is highly competitive in terms of software design and development even though most of the vendors use similar kind of hardware. This market expected to witness high growth in the coming years as a vast number of hotels are planning to replace their human workforce with efficient public relation robots. With a broad range of public relation robots present in the hospitality sector, several vendors are planning to incorporate theses robots in the logistics, travel, and retail sector because of the declining mobile workforce.
A more detailed analysis is available in the Technavio report, Global Public Relation Robots Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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