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Gamification to boost growth in the LMS market in the US by 2020

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LMS in the US: Key market research findings

  • Automation of assessment functionalities drives market growth
  • The higher education segment accounts for a majority of the market’s revenue
  • Key vendors – Cornerstone OnDemand, Oracle, SAP, and Skillsoft

Technavio’s market research analysts predict the LMS market in the US  to grow at a CAGR of around 24% between 2016 and 2020. The demand for learning management system (LMS) is augmented by the increased automation of assessment functionalities. LMS vendors have introduced software with advanced features to suit the needs of education stakeholders. The content creation through LMS can be aligned with regulatory standards that are inbuilt into the software. For instance, Canvas, an LMS solution offered by Instructure, helps users create content aligned with Common Core State Standards and Next Generation Science Standards. Such innovations on LMS is expected to boost growth in the market during the forecast period.

The new market research report from Technavio presents a breakdown and analysis of the LMS segments based on the end-user.

“Of late, gamification in LMS is on a rise. Gamification includes game mechanics and game design techniques in a non-gaming context and is considered as a potent tool for engaging learners, help change their behavior, developing their skills, and driving innovation. Gamification enables the integration of 3D characters, game mechanics, and gameplay elements into e-learning courseware to make e-learning interactive, stimulating, and engaging,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.

The higher education segment dominated the LMS market in the US during 2015 by accounting for almost 58% of the overall market share. Requirements such as the creation of personalized content and the management of students are resulting in the increased adoption of LMS in the higher education segment. LMS has become an integral part of the higher education digital infrastructure in the US owing to its ability seamlessly to execute multimedia case studies, video tutorials, self-paced learning modules, simulations, and other digital technologies.

The key vendors in the market LMS market in the US include Cornerstone OnDemand, Oracle, SAP, and Skillsoft. The global LMS market is fragmented and specialized with systems that are designed for specific vertical market segments like extended enterprise learning and social and collaborative learning. Since this market is competitive, it will witness consolidation through M&A, which will, in turn, allow vendors to build feature-rich solutions to attain better market visibility.

A more detailed analysis is available in the Technavio report, LMS Market in the US 2016-2020.

We can customize reports by other regions and specific segments upon request.

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