Key vendors are improving design, packaging, and marketing to increase sales strategically
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global adult vibrator market in their latest research report. This report also lists 24 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of vibrators such as insertion vibrators, dual-purpose vibrators, and external vibrators from the distribution channels.
- Retail outlets and specialty stores: This includes physical shops that are brick-and-mortar model that are established to sell sex toys such as vibrators.
- Online retail stores: This specializes in the sale of adult products as well as other general e-commerce retailers.
This Technavio report, under the health and wellness vertical, is based on the synthesis, analysis, and interpretation of information about the global adult vibrator market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The manufacturers in the market compete on the basis of price, quality, innovation, features, service, reputation, distribution, and promotion. The competition in the market is very intense due to the presence of various players. The leading vendors in the market maintain the competition by launching innovative products and increase production capabilities. The manufacturers in the market usually design and prototype their products in the US and manufacture them in China. The vendors are also trying to expand their consumer base by marketing and selling their brands through websites and outlet stores. The companies are focusing on increasing their marketing efforts toward creating category and brand awareness to increase their sales and profitability. The vendors are offering products in various price ranges catering to both the premium segment and the low-end segment. The companies are concentrating on expanding their global footprint by investing in opportunities in emerging countries like APAC and South America.
“The vendors in the market are concentrating on re-launching their products with improved design, packaging, and marketing. The companies are designing elegant, sleek vibrators, and other sex toys to attract more consumers and increase sales in countries that have strict obscenity laws. Some of the manufacturers are also introducing ergonomically shaped products to minimize the user’s discomfort,” says Amber Chourasia, a lead analyst at Technavio for research on health and wellness.
Top five vendors in the global adult vibrator market space
BMS Factory
The company manufactures and markets adult toys, and it uses the PowerBullet technology to manufacture its products, which are waterproof, rechargeable, and powered by custom PowerBullet motors. The company offers a broad range of sex toys manufactured in its China factory and sold through its distributors throughout the world.
Key products: Soft Rain 3 Inch – 7 Function Bullet Vibe and Rain 3 Inch – 7 Function Textured Bullet Vibe.
California Exotic
The company manufactures and distributes a broad range of adult toys and pleasure products for women, men, and couples and sells its products online and through retailers worldwide. It has a network of manufacturing and distribution facilities worldwide. Recently, the company expanded its female-centric collection of intimate pumps designed to provide total feminine arousal.
Key products: Inspire Vibrating Ultimate Wand, Inspire Vibrating G-Wand, Intense Thrusting Jack Rabbit, and Embrace Massaging Rabbit.
Church & Dwight
Church & Dwight develops, manufactures, and distributes a wide range of household, personal care, and specialty products. The company sells a range of condoms and vibrators under the brand name Trojan, and its product types include latex condoms, non-latex condoms, vibrators, and lubricants. Recently, it partnered with Center for Sexual Health Promotion at Indiana University to conduct a national study on the usage of vibrators among American adults.
Key products: Trojan Vibrations Vibrating Twister intimate massager, Trojan Vibrations Vibrating Triphoria intimate massager, Trojan Vibrations Vibrating Pulse intimate massager, Trojan Vibrations Vibrating Multi-thrill, and Trojan Vibrations Vibrating Bullet.
LELO
The company provides intimate lifestyle products such as bedroom accessories, personal massagers, massage oils, and soy massage candles. It offers scented massage oil products made from natural soy wax, shea butter, and apricot kernel oil. In recent times, it launched a new personal shopper quiz aimed at taking the stress out of selecting the best sex toy presents.
Key products: ORA 2, SMART WAND Medium, SIRI 2, SORAYA, and INA 2.
Reckitt Benckiser
Reckitt Benckiser manufactures and distributes a wide range of household, toiletry, pharmaceutical, and food products on a global basis. The company’s product offerings include disinfectant sprays, fabric treatments, and cleaners, dishwashing detergent, personal care, food, and prescription drugs. The company provides sexual wellbeing products such as vibrators, condoms, lubricants, and other aids.
Key products: Durex Play Ultra Pleasure Ring, Durex Play Vibrations, and Durex Play Little Devil.
Other prominent vendors in this market include Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Dame Products, Diamond Products, Eve’s Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jopen, Lovehoney, Love Life Products, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
A more detailed analysis is available in the Technavio report, Global Adult Vibrator Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Adult Vibrator Market in the US 2016-2020
- Global Adult Store Market 2016-2020
- Global Sexual Wellness Market 2016-2020
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