The global household insecticide market was valued at almost $11 billion in 2015 and is expected to reach around $14 billion by 2020, says Technavio.
Technavio has announced its latest market research report on household insecticides for the forecast period, 2016-2020. This market analysis, under the general retail goods and services vertical discusses the major drivers and key emerging trends that influence the growth of the global household insecticide market during the forecast period. Some of the top vendors listed in this industry analysis include Godrej Consumer Products, Reckitt Benckiser, SC Johnson, Spectrum Brands, and Sumitomo Chemical.
In terms of geographical analysis, APAC will account for the largest share of the global market and is expected to reach a revenue of almost $9 billion by 2020. China, India, and Thailand will emerge as the key revenue-generators.
“The global market is currently witnessing an upsurge in the demand for organic repellants. Spurred by the increased awareness among consumers about the health issues that can be caused due to prolonged exposure to chemicals and odor used in household insecticides, many consumers across the globe are moving towards the use of organic insect repellants. Vendors in the market space are launching products that are made of natural ingredients to capture this shift in preference. For instance, FIT Organic launched certified organic mosquito repellents in 2016. The product is scientifically proven to be as effective as DEET and provides three hours of relief from mosquito bites,” says Poonam Saini, a lead analyst at Technavio for general retail goods and services.
Click here to request a free sample of this report
The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Growing number of vector-borne diseases
The incidence of vector-borne diseases such as malaria, dengue, filariasis, West Nile virus, chikungunya, and yellow fever is on the rise globally. This coupled with increased awareness about harmful mosquito-borne diseases is augmenting the need to take preventive measures. For example, in the Democratic Republic of Congo, 80 cases of malaria per 1,000 people were recorded in 2013, which reached 100 cases per 1,000 people in 2014. In India, 881,730 cases of malaria were reported in 2013, which reached 1,070,513 in 2014. Consumers across the globe are using insect repellent products in the form of lotions, sprays, coils, repellent paints, and repellent pills to stay protected from vector-borne diseases.
Marketing and government initiatives promoting use of household insecticides
Vendors in the global market for household insecticides are focusing on integrated marketing communications like television, newspapers, billboards, hoardings, Internet, and radio to create awareness about vector-borne diseases as well as the demand for their products. Vendors are also regionalizing their marketing initiatives such as TV commercials based on different countries and regions to connect with specific consumer segments. Even the governments of many countries such as India, Nigeria, and the US have been actively initiating many campaigns to spread awareness about harmful diseases that are spread through vectors like mosquitoes.
Advancements in technology and innovations
Players in the global market space for household insecticides are focusing on the development and launch of new and innovative products to keep pace with the intense competition in the market. Vendors are also launching new insecticides that are safer and much more effective in providing long-lasting relief from insects. Most of these products are also multifunctional, i.e., they can kill more than one type of insect instantly. One such product is a new cockroach gel that kills cockroaches within few hours of ingestion. The poisoned cockroaches also contaminates the nest, thereby, killing other cockroaches.
In 2016, Godrej Consumer Products launched its new range of mosquito repellents that are specifically meant for kids and are pediatrician certified. The company’s innovative product, called GoodKnight Fabric Roll-On, requires four dots to be applied on clothes. The product provides protection for eight hours against outdoor mosquitoes. The company also introduced the GoodKnight Cool Gel and GoodKnight Patches.
Some of the other prominent vendors identified in this report are Coghlans, Dabur, Enesis, Globe Janakantha, Good Luck, Herbal Stratergi, Hovex, Jyothy Laboratories, KAPI, Kincho, Kittrich, Murphy’s Natural, PIC, PT. Mega Artha Perkasa, Quantum Health, Tainwala, Thermacell, Vardhaman Remedies, Vijay International, Vin Corporation, Woodstream, and Zhongshan LANJU Daily Chemical Industrial.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Household Insecticide Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
To read more press releases- click here.
For any assistance or query, please contact our media team at:
media@technavio.com
US: +1 630 333 9501
UK: +44 208 123 1770
https://www.technavio.com/
