The global consumer endpoint security market was valued at around $3 billion in 2015 and is expected to surpass $5 billion by 2020, says Technavio.
Technavio’s IT security portfolio has announced its latest market research report on consumer endpoint security for the forecast period, 2016-2020. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global consumer endpoint security market during the forecast period. Some of the top vendors listed in this industry analysis include Forcepoint, McAfee, RSA Security, Symantec, and Trend Micro.
In terms of geographical analysis, APAC will be the fastest growing region in the global market, reaching revenues of over $1 billion by 2020. India and China will emerge as the key revenue-generators.
“SaaS-based security solutions are less expensive and follow the pay-per-use model. These solutions have various advantages that include ease of installation and upgradation that is prompting the adoption of SaaS-based solutions. The top vendors in the market offering these solutions are McAfee and Symantec. The adoption of SaaS-based consumer endpoint security by small businesses will promote the growth of the market during the forecast period,” says Amrita Choudhury, a lead analyst at Technavio for research on IT security.
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This new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increasing use of mobile devices
The global consumer endpoint security market is primarily driven by the increasing use of smart devices such as laptops, cell phones, and tablets. Mobiles devices store a lot of critical customer data, which the users access remotely, resulting in the need to protect these devices from loss or theft. The growing requirement for mobile devices will fuel the growth of the market during the forecast period.
Increasing number of endpoint attacks
Internet service providers have a distributed architecture, and this is resulting in the use of consumer endpoint security solutions. Most attacks on endpoint systems originate from the web, and peer-to-peer usage and are very difficult to detect and defeat without adopting endpoint security solutions.
Growing dependency on the Internet
The internet penetration worldwide and people posting personal information on the internet through their personal devices is increasing the requirement for endpoint security solutions. The demand for this software will grow with the shift to cloud storage services and increased preference to save critical information on the web. Online banking methods are posing high-security risks that result in data theft and phishing. The dependency on the Internet will increase the need to fortify the web and endpoints.
Privacy concerns of mobile users
Mobile devices are prone to more cyber-attacks with the increase in internet speed, cloud services, and number of mobile apps. The people using smartphones for managing finances, online shopping, paying bills, and playing online games, the device is exposed to threats, which, in turn, is driving the demand for this software in the market. The major mobile threats include malware, risky apps, device vulnerabilities, jailbrake and rooted devices, and rogue Wi-Fi access points.
Other prominent vendors identified in this report are Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, and WatchGuard Technologies.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Consumer Endpoint Security Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Digital Security Market 2016-2020
- Global Mobile Payment Security Software Market 2016-2020
- Global Security Software Market 2015-2019
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