The global automotive active seat head rests market was valued at 61 million units in 2015 and is expected to reach 92 million units by 2020, says Technavio.
Technavio has announced its latest market research report on automotive active seat head rests for the forecast period, 2016-2020. This market analysis, under the automotive electronics vertical, discusses the major drivers and key emerging trends that will influence the growth of the global automotive active seat head rests market during the forecast period. Some of the top vendors listed in this industry analysis include Lear Corporation, Johnson Controls, and Grammer AG.
In terms of geographical analysis, EMEA is likely to account for the largest share of the global market and is expected to reach around 36 million units by 2020. The market’s growth in this region will be driven by the rapidly growing automotive industry.
“LiDAR sensors are now a preferred choice for automated driving systems owing to their ability to effectively measure a wide range of ambient conditions. In the parking sensors market, Valeo is developing a low-cost LiDAR for a parking assist system. This new system will be completely free of any moving mechanical part. Besides, this system is capable of detecting obstacles as far as 100 meters, which is unique in the parking sensors market,” says Siddarth Jaiswal, a lead analyst at Technavio for research on automotive electronics.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Growing demand for safety solutions to drive ASHR adoption
Advanced safety and security features are no longer limited to premium vehicles. Consumers are now more aware of safety systems and technologies, and actively focusing on enhancing their vehicles’ safety systems. As a result, electronic equipment such as cameras and sensors are now being installed, even in entry-level vehicles. This has increased the demand for in-vehicle electronic devices to examine situations and prevent accidents. Driver assistance and safety systems applications include ASHR, blind-spot detection (BSD), forward collision warning (FCW), surround-view systems, lane departure warning system (LDWS), and night vision system (NVS). These safety systems examine road and nearby traffic conditions, and alert drivers of possible risks to avoid accidents.
Increased adoption of automotive safety systems by carmakers
Active safety systems keep a car under control and help prevent vehicle accidents during critical situations and protect passengers from injuries. Active safety devices are fully automated to help compensate for human error, the single biggest cause of most car accidents. They help prevent and minimize the effects of a crash. Subsequently, carmakers across the globe are increasingly adopting automotive safety systems such as ASHR in their vehicles.
Evolution in sensor and microcontroller technology imbibing greater levels of safety and convenience in ASHR systems space
The miniaturization of sensors and lenses are broadening the application spectrum of cameras that detect and monitor in-car and surrounding conditions. Sensors along with cameras can detect different parameters to enhance the safety of vehicles and occupants. Upcoming technology in sensors includes different parameters, in addition to driver’s alertness, which is based on tracking the drivers’ eye and position of the head for a real-time road scenario. This functionality triggers ADAS to take necessary actions in instances where the driver fails to perform safety maneuvers within the set levels. Such technological advancements are increasing the application areas of cameras and sensors to detect multiple conditions within a car. Furthermore, in-car image sensors and cameras can monitor the occupancy of the vehicle and trigger appropriate active safety, passive safety, and preventive safety systems and sub-systems.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Active Seat Head Rests Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Automotive Heated Seats Market 2016-2020
- Global Automotive Smart Seating Systems Market 2016-2020
- Global Automotive Lightweight Materials Market 2016-2020
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