Technavio, a tech-focused market research firm, has published a new report on the global corporate m-learning market, which is expected to experience an impressive growth rate with a CAGR of almost 17% during the forecast period 2016-2020.
This latest report by Technavio covers the market outlook and growth prospects of the global corporate m-learning market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global corporate m-learning market into the following key regions: APAC, Europe, North America, and ROW.
Geographical segmentation of the global corporate m-learning market for 2015 (market share %)
|
North America |
33.87% |
|
Europe |
28.60% |
|
APAC |
24.94% |
|
ROW |
12.59% |
Source: Technavio
The top three revenue generating region in the global corporate m-learning market are:
Corporate m-learning market in North America
North America accounted for around 34% of the global corporate m-learning market in 2015. Service industries such as healthcare, IT, and banking are expected to generate more jobs in the next few years, leading to an equal demand for technical and non-technical training. Regarding the on-board training for new employees, companies are expected to focus on refining the skills of existing employees and are investing on training that is focused on middle and senior management. To enhance employee satisfaction and engagement, organizations are investing in complete interactive and objective-based training.
According to Jhansi Mary, a senior analyst at Technavio, specializing in research on education technology, “With innovative technologies such as LMS and LCMS systems, the organizations are reaching out to their employees and customers through virtual training sessions. These systems assist in the development, delivery, and management of training content. Moreover, to make learning through such trainings a more integrated, engaging, and enriching user experience, the content is developed in various formats such as audio, video, and graphs.”
The high level of smartphone penetration united with innovative technology and digital infrastructure developments, the corporate m-learning market in North America is expected to witness a healthy growth during the forecast period.
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Corporate m-learning market in Europe
The European corporate m-learning market is driven by factors such as the evolution of technology and growing business needs that have increased demand for high expenditure on corporate training. This increased demand is exerting constant pressure on organizations to apprise their training programs. Improved teaching and learning methods, qualitative training, and employee productivity, the evolution of online and offline employment oriented training programs with high accreditations from regulatory authorities and reputed institutes are the factors responsible for growth in the market. The online training courses, specifically those that enable self-paced learning, are in high demand. The organizations are launching their delivery systems to enable transparent access to training content, for which they are installing LMS and LCMS solutions. Technavio predicts that m-learning will have greater adoption in the Eastern European countries, once the bring-your-own-device (BYOD) policy is implemented on a large-scale basis. With the BYOD policy, organizations will be safe from spending a huge time and resource in developing and maintaining the digital infrastructure required for training and development activities.
Corporate m-learning market in APAC
In the APAC region, Japan and South Korea are the key leading contributors to the corporate m-learning market. The corporate sector has adopted m-learning methods on a large scale leading the region to be the commercial hub and most favorable destination for doing business globally. Initiatives such as m-learning and others are applied at the enterprise level, resulting in increased market penetration in APAC. The regional companies are also investing in m-learning so that the same platform can be used to ensure seamless communication and flow of information to the learners. Organizations in various countries of APAC are gradually adopting an integrated approach toward training their employees to instill long-term learning culture among them. Therefore, investments in cooperative and objective-based training are made to help retain employees and enhance their skillsets. Such developments will broaden the aspects of corporate training in APAC, which will affect the m-learning market as well. In regions like China and India, the domestic and international vendors are providing m-learning products and services to cater to specific segments rather than having a holistic portfolio.
The top leading vendors operating in the global corporate m-learning market are:
- Adobe Systems
- dominKnow
- NetDimensions
- Saba Software
Other prominent vendors in the market include Allen Interactions, Aptara, Articulate, CERTPOINT Systems, City & Guilds, Desire2Learn, Intuition, Kallidus, Learning Pool, and Meridian Knowledge Solutions.
A more detailed analysis is available in the Technavio report tilted, ‘Global Corporate M-Learning Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Corporate Training Market 2016-2020
- Global Corporate E-learning Market 2016-2020
- Global Learning Management System Market 2015-2019
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