Key vendors to leverage product differentiation to gain market shares
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global condom market in their latest research report. This report also lists 28 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from retail sales of condoms through mass merchandisers, drugstores, online stores, and others.
This Technavio report, under the health and wellness vertical, is based on the synthesis, analysis, and interpretation of information about the global condom market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for condoms is highly fragmented in nature and is characterized by the presence of several privately owned and operated players that deal in different segments. Vendors in the market space sell their products through pharmacies/drugstores and general merchandise stores. They also make their product offerings available on websites and partner with other e-commerce sites to sell their products. The influx of private labels condoms, however, poses a threat to the established, commercial retail players in the global market. Vendors are anticipated to focus on creating product differentiation to gain market shares and keep pace with the competition in the market.
“The emergence of smart condoms is revolutionizing the global market for condoms. In 2015, IXu launched the VA w.o.w. condom featuring heart shaped vibrating sheath with vibrators embedded in the outer ring. It features Bluetooth and can be controlled from mobile devices. Another innovation is the detection of STIs by condoms. Such advancements are expected to encourage general masses to look toward condoms as a pleasure enhancement product, as well as a prevention tool for STIs,” says Amber Chourasia, a lead analyst at Technavio for research on health and wellness.
Top five vendors in the condom market space
Ansell
Ansell is one of the world’s leading manufacturers of sexual wellness products. The company’s R&D activities focus on the development of new business concepts and products and the enhancement of existing products. The company has launched more than 100 new products in the past three fiscal years. Ansell has manufacturing, packaging, and sales facilities in various countries, including Brazil, Malaysia, Portugal, Thailand, India, South Korea, China, Vietnam, Lithuania, Sri Lanka, the US, and Mexico.
Key products: LifeStyles Assorted, LifeStyles Form Fit, LifeStyles LargeSKYN Extra Lube, SKYN Selection, SKYN Extra Studded, SKYN Large, Viper, Ultra-Sensitive, Ultra-Trial Pack, Ultra-Thin, KYNG, and MIXXSKYN Movember Special Edition.
Church & Dwight
Church & Dwight engages in the development, manufacture and distribution of a wide range of household, personal care, and specialty products. The company established its presence in the sexual wellness market with its range of personal care products such as condoms, pregnancy kits, oral care products, gummy dietary supplements, and skin care products.
Key products: Trojan Regular Non-lubricated, Trojan-Enz Lubricated, Trojan Magnum Lubricated, Trojan Magnum XL, and Trojan Supra.
Reckitt Benckiser
Reckitt Benckiser manufactures and distributes a wide range of household, personal care, toiletry, pharmaceutical, and food products on a global scale. The company has around 48 manufacturing facilities and has its operational presence in more than 60 countries. The company’s offerings in the sexual wellness market include products such as condoms, lubricants, and other aids. It markets these products under the brand names Durex and K-Y.
Key products: RealFeel Non-Latex, Performax Intense, Extra Sensitive, Tropical Flavors, Intense Sensation, Pleasure Pack, and Invisible.
Sir Richard
Sir Richard is a manufacturer and distributor of premium condoms. The company’s products are made of all-natural latex and are free from harmful chemicals such as parabens, glycerin, or spermicide. The company is PETA-approved and vegan-certified. It sells its products online through www.sirrichards.com. It markets its products in the US through retailers such as CVS and Kroger, the Whole Foods Market, and various natural products stores.
Key products: Classic ribbed condoms, Ultra-Thin, Pleasure Dots, Extra Large, Collection Pack, and (RED) Special Edition Collection.
FHC
FHC develops, manufactures, and sells the FC2 female condom, which is made of nitrile polymer, a substance that is considered more beneficial than natural rubber latex (a raw material used to manufacture male condoms). It offers protection against unplanned pregnancy and STIs such as HIV/AIDS. The company’s product FC2 now falls under the Obamacare, under which it is reimbursable, allowing for an opportunity to launch direct-to-consumer campaigns that will complement the public sector promotion.
Key products: FC2.
Other prominent vendors in this market include B Holding Group, Caution Wear, Coripa Condoms, Cupid Limited, GLYDE AMERICA, Graphic Armor, Grove Medical, IBI Synergy, Innolatex, IXu, Japan Long-Tie (China), Karex Berhad, Lelo (Indiegogo), L. International, Line One Laboratories, Mayer Laboratories, NüVo Condoms, Okamoto USA, ONE, Origami Healthcare Products, Playboy, Powell Development Group, RFSU, Sagami Rubber Industries, Shandong Ming Yuan Latex, StaySafe Condoms, Sustain Condoms, and Unique Condoms.
A more detailed analysis is available in the Technavio report, Global Condom Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Condom Market in the US 2016-2020
- Global Emergency Contraceptive Pills Market 2016-2020
- Sexual Wellness Market in the US 2016-2020
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