The global breast massager market was valued at more than USD144 million in 2015 and is expected to surpass USD179 million by 2020, says Technavio.
Technavio has announced its latest market research report on breast massager during the forecast period, 2016-2020. This market analysis, under the health and wellness vertical, discusses the major drivers and key emerging trends that will influence the growth of the global breast massager market during the forecast period. Some of the top vendors listed in this industry analysis include Atlantic Innovations, EC21, Guangzhou Qianhe Beauty Equipment, Intimate Gadgets, Lovehoney, VD, Snowtree, Shenzhen Geniuschip Electronic, HOMEMED, and Moms R’Us.
In terms of geographical analysis, the Americas will be the largest region in the global market, and is expected to reach revenues of almost USD84 million by 2020. The US, Canada, Brazil, and Mexico will emerge as the key revenue-generators.
“The growing popularity of e-commerce will make it easier for customers to browse and purchase from a wide range of products from some vendors through their online portals. The use of e-commerce portals helps the manufacturers to improve their brand visibility and brand retention. E-commerce opens new avenues for the vendors to expand their business regarding product availability and accessibility. Also, the increasing in online shopping will allow vendors to offer a broad range of breast massagers to reach new customers and increase their potential customer base for these products,” says Amber Chourasia, a lead analyst at Technavio for research on health and wellness.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increased beauty consciousness among women
The growing importance of physical appearances is believed to help gain acceptability in social situations. The increasing adoption of beautification products to enhance physical appearance boosts self-confidence and self-esteem. The adoption rate of products such as breast massagers is more in countries like Brazil, the US, and Venezuela for breast enhancement. These products prevent sagging, enhance shape, reduces scars, and improve skin tone and provide a more natural look compared with other breast enhancement procedures such as breast implants. The increasing preference for beauty enhancing products that provide a natural look are easy to use, and have no side effects will increase the demand for breast massagers over the period of next four years.
Surge in disposable income
The increasing disposable incomes in emerging countries like India, Malaysia, Indonesia, and Vietnam will help in the growth of the market. The rise in disposable income will change the living standards of the consumers, enabling them to buy necessities and health and wellness products such as breast massagers. The rapid urbanization will result in high awareness and availability of these products in these emerging nations. The availability of various types of breast massagers will boost the sales of these products in the market.
Rising awareness of the benefits of breast massagers
The increasing adoption of breast massagers is regarded as one of the safest methods for reducing breast cancer risk and is also suggested for patients who have breast cancer. These massagers help in the circulation of lymph fluid and improve the immunity of the patient. The massages improve the flow of blood to the tissues, thereby leaving them well-nourished and free from blockages. The regular use of these products reduces the risks of fibroids, cysts, cancer, and relieves the pain and discomfort.
This research report includes an in-depth analysis, market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Breast Massager Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Electronic Massager Market 2016-2020
- Global Luxury Massage Chair Market 2016-2020
- Global Massage Oil Market 2016-2020
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