London, 20 March 2015 – Technavio, a tech-focused research firm, has published a new report on the Global Event Management as a Service Market, which is expected to grow at a CAGR of 23.45 percent from 2015-2019.
According to the latest report by Technavio, an increase in the number of corporate events is expected to drive this market growth. Corporate events are typically organized to launch new products, celebrate the success of a particular product or service, or even for lead nurturing and generation.
“Organizations use event management software to reach a maximum number of viewers or attendees, ensure efficiency and cost-effectiveness and save on advertising costs,” says Faisal Ghaus, Vice President of Technavio.
The new Technavio report also emphasizes the increased use of events for education purposes. Imparting education through virtual classrooms is a new concept, which is becoming popular not only in traditional educational institutions, but also in training centers with vocational courses.
“Universities are increasingly using event management software to organize events like alumni meetings, education fairs and recruiting fairs,” says Ghaus.
Event management software can send reminders to students and faculty members, which in turn facilitates the faculty and students to connect with each other on a real-time basis.
Technavio currently has more than 3000 market research reports on a huge range of topics, including:
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