Rapid industrialization has created demand for seamless communication within as well as among organizations in the US. The Presidential Policy Directive 21 stated that the growth in this sector is critical for the development of various verticals.
The Commercial sector, therefore, has assumed a crucial role in the development of the economy. Demand for advanced communication infrastructure has driven R&D innovations in the sector. The evolution of satellite, wireless, and terrestrial transmission system arenas is boosting the growth of the sector.
Organizations are deploying IP infrastructures to provide advanced communication services such as complex voice and data transmission, real-time sharing, IP telephony, video conferencing, and presence sharing.
One Problem: High Initial Investment
High installation costs are restricting the adoption of UC solutions by several SMBs. The initial CAPEX for setting up a UC infrastructure includes the costs associated with software licensing, storage gateways, network bandwidth, network products, training, and operation.
Consequently, companies in the US have had to revise their IT infrastructure budgets to incorporate UC systems into their IT infrastructure paradigm. On-premises UC solutions require huge capital because they involve the procurement of various devices.
However, cloud-based UC services incur high operational costs. SMEs adopt cloud-based UC services because they are charged on a pay-per-use basis.
Need for Cost-Effective Communication Solutions
Changes in the business scenario, coupled with the growth of SMEs, have driven demand for cost-effective communication solutions. UC solutions simplify a communication process by feeding information into a centrally managed application.
Companies are focusing on enhancing business processes to make them more responsive, efficient, and competitive. They seek communication systems that can reduce travel time and overall costs, and improve productivity.
Adoption of Cloud-based UC System
High initial investment, coupled with the maintenance costs associated with IT-based solutions, has influenced SMBs to adopt cloud-based UC systems that are offered on a pay-per-use basis. These services can be customized as per end-user needs.
Cloud-based solutions are also gaining traction among SMBs because of the rise in penetration of the internet. This solution offers the integration of voice and video conferencing and real-time services into an internet-based single interface.
Therefore, a cloud-based UC system enhances communication among employees, improves productivity, and reduces costs. The rise in adoption of this system among SMBs in the US bodes well for the growth of the market.
