London, 28 May 2015 – Technavio, a tech-focused research firm, has published a new report on the global teeth whitening products market, which is expected to grow at a CAGR of close to 4% from 2015-2019.
The new industry analysis report from Technavio presents an insightful study on changing consumer preferences towards at home, instead of professional treatments. The advent of self-applied teeth whitening products has revolutionized the global oral care market.
“Thanks to advances in teeth whitening, vendors are introducing new sustainable products with better offerings into the market. These products are considered highly cost effective and have witnessed impressive growth in countries like the US and India,” says Faisal Ghaus, Vice President of Technavio.
The latest Technavio report emphasizes the impact of oral care products like dental strips, whitening pens, and trays. These products have replaced professional whitening treatments because of their cost and ease of use.
“Though over the counter teeth whitening products are less effective than professional treatments, these products are popular as they are not time consuming. Vendors are expected to introduce more whitening products as value-added offerings and contribute to the growth of this market during the forecast period,” says Ghaus.
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