- The key vendors in the smartphone market in Japan 2015-2019 are Apple Inc., Fujitsu Technology Solutions Ltd., Samsung Electronics Ltd., Sharp Corp., and Sony Corp.
London, 10 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the smartphone market in Japan 2015-2019. The recent increase in mobile advertising is a key trend observed in this market. Japan has the largest market for mobile advertisements and more than 50% of the populace view ads on their devices. Mobile advertisements help enterprises to spread brand awareness and also aids in increasing the revenue. The smartphone market in Japan is expected to grow rapidly at a CAGR of 19.78% during the forecast period of 2014-2019.
Increasing penetration of smartphones is a major factor that contributes towards the growth of this market. Due to the increasing popularity of smartphones many people are now spending much more time with their smartphones doing research and making transactions. Also, the mobile applications market in Japan is growing with the advent of applications like Puzzles and Dragons, which in turn aids in increasing the revenue generated by this market.
“M-commerce is increasingly becoming popular in Japan. People prefer smartphones to do research and shop online to save time. Though all segments of retail are growing, online fashion retail is the most popular of all the online retail segments,” says Faisal Ghaus, Vice President of Technavio Research.
“Japan’s online retail covers around 90% of the transactions through smartphones and the remaining through tablets. Many operators are investing significantly in this platform and many companies are planning to invest in m-commerce in Japan.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
