- The key vendors in the tobacco market in Saudi Arabia 2015-2019 are BAT, Imperial Tobacco, Japan Tobacco and Nakhla, and Philip Morris International.
London, 9 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the tobacco market in Saudi Arabia 2015-2019. Point of sale (POS) is the most notable key trend observed in this market. POS is much more effective than conventional promotional or advertising method and helps in creating brand awareness. The tobacco market in Saudi Arabia is expected to grow at a CAGR of 4.50% during the period of 2014-2019.
The rapid increase in the number of female smokers in this region will drive growth in this market. Many companies are now specifically targeting women as a result of their increasing financial and social independence. In this region, the number of female smokers is expected to increase two-fold by 2025; thus, the introduction of female-oriented cigarettes like Vogue and Marlboro will augment the demand for tobacco in this region.
“Generally, for years, it was perceived that tobacco smoking was a masculine habit. However, manufacturers have changed this stigma by introducing cigarettes such as Silk Cut, especially designed for women. In recent times, new market segments, i.e., cigars have accelerated market demand due to the social status associated with them,” says Faisal Ghaus, Vice President of Technavio Research.
“Increased health awareness among consumers has led to increased consumption of cigars because of their low level of health risks. Cigar advertising, coupled with flavored variants, has high appeal among females and the younger demographic.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
