London, 27 July 2015: Technavio, the independent tech-focused global research firm, has published a report on the mobile ad spending market in the US 2015-2019, which is expected to grow at a CAGR of 29.07% during the forecast period of 2014-2019.
High growth in the mobile display advertising business, as a result of the increasing smartphone penetration, is expected to positively affect the market for mobile ad spending in the US. The high adoption of smartphones and tablets provides a platform on which mobile ad agencies can reach their target customers. The availability of free mobile apps encourages users to install them, which makes it easier for brands to advertise their products and services through these apps. Consequently, both the search ads segment and the display ads segments are expected to grow during the forecast period.
“The increased penetration of the Internet and mobile devices worldwide has led to a rise in the downloading of mobile apps over the past few years, which is expected to further grow during the forecast period. With the increased downloading and use of apps, it becomes easier for mobile advertisers to understand the behavior of an individual and cater to their interests and needs,” says Faisal Ghaus, Vice President of Technavio.
“There are several ads posted in game apps such as Hill Climb Racing and Bubble Shooter, which are not related to the games but are related to picture editing, music streaming, and safe lock apps. Therefore, the increase in the number of mobile app downloads gives mobile advertisers more chances to increase their mobile ad spending.”
Key Market Drivers:
- Increased Adoption of Smartphones and Tablets.
- High Reachability of Mobile Apps.
- Increased Internet Penetration.
- High Mobile Ad Spending by Major Industries.
- Mobile Ads as a Tool for Viral Marketing.
- Popularity of Social Networking Sites.
Key Market Trends:
- Increase in Number of Mobile App Downloads.
- Customized Advertisements.
- Increase in M&A.
- High Utilization of Social Media.
- Growing In-App Advertising.
- Increasing Use of Mobile Search Engines.
- Exponential Rise in Real-Time Bidding.
- Wearable Technology.
Key Market Vendors:
- Flurry Inc.
- Millennial Media Inc.
- MoPub Inc.
- Pandora Media Inc.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
