London, 4 August 2015: Technavio, the independent tech-focused global research firm, has published a report on the global TV ad-spending market 2015-2019, which is expected to grow at a CAGR of 4.52% during the forecast period of 2014-2019.
Increased spending on TV advertising is a critical factor that is expected to boost growth in this market. TV advertising is still very popular despite the emergence of online platforms. This is because TV is still the most viewed, most influential, and most favored advertising media in the world. Also, the ability of TV advertising to reach mass audiences is expected to augment the prospects for growth in this market.
“One major trend that can be seen in TV advertising is the high adoption of the subscription-based model, due to which ad-free content can be viewed and stable revenue can be generated through the subscribed customer base. This is an extension of the digital touch point of a TV advertisement,” says Faisal Ghaus, Vice President of Technavio.
“The subscription model can be a threat as the ad content needs to be interactive, otherwise, not only will there not be stable revenue but the company will not have a large customer base to which it can appeal.”
Key Market Drivers:
- TV Advertisements with Digital Touch Points
- Increasing Addressable Ads
- High Average Time Spent on TV
- Quadrennial Mega Events
- Easily Accessible to Mass Audience
- Rapid Growth in Emerging Markets
Key Market Trends:
- Subscription-based Model
- Increasing Product Placements in Popular TV Shows
- Increasing Number of Small-scale Advertisers
- Audience-driven TV Advertising
- Intriguing TV Advertising
Key Market Vendors:
- American Express
- Comcast Corp.
- Ford Motor Company
- Pfizer
- P&G
- Verizon Communications
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
