London, 3 August 2015: Technavio, the independent tech-focused global research firm, has published a report on the healthcare IT market in Turkey 2015-2019, which is expected to grow at a CAGR of 10.18% during the forecast period of 2014-2019.
Source: Technavio Research
The growing need for investing in technology solutions so as to modernize the industry as a whole and gain international recognition is a critical factor that is expected to boost growth in this market. Implementing IT solutions in the healthcare segment will aid in increasing the process efficiency, reducing the workforce required for various operational tasks, cost-effectiveness, and standardize billing. Electronic health records are rapidly gaining global traction, as they can be maintained and retrieved in databases that can benefit the government, healthcare providers, and patients in multiple ways.
“Turkey is internationally gaining recognition as a medical tourism destination. This is further driving the market for IT in healthcare, due to the inherent benefits of IT and the need for modernization of the healthcare system. A large portion of the total tourist population that visited Turkey in 2014 took advantage of the country’s medical facilities,” says Faisal Ghaus, Vice President of Technavio.
“Factors such as a well-educated workforce, affordability, inexpensive travel tickets due to the country’s strategic location, and proximity to Europe and MEA are driving an increase in medical tourism in Turkey.”
Key Market Drivers:
- Healthcare reforms by government
- Increased need to modernize infrastructure
- Need for digital technologies in healthcare
- Need to enhance quality and productivity of treatment services
- Increased participation by private sector
- Changing demographic landscape
- Lack of technical expertise in healthcare industry
- Growth of healthcare insurance in Turkey
Key Market Trends:
- Rise in mobile health services
- Evolution of customer engagement models
- Increased adoption of cloud-based services
- Use of advanced technologies
- Medical tourism
Key Market Vendors:
- AKGÜN
- CGM
- Fonet
- GE Healthcare
- Hewlett-Packard Co. (HP)
- IBM Corp.
- Kardelen Yazılım
- Siemens Healthcare
- Sisoft
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
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