This market research report presents a comprehensive segmentation of the craft beer market in the US by brewery type (microbreweries, brewpubs, and regional craft breweries), by distribution (off-premise and on-premise), and by product type (IPA, seasonal, pale ale, amber ale, lager, bocks, and fruit beer). The report provides a market share analysis of the leading companies in the market such as Boston Beer, D.G Tuengling & Sons, Gambrius, New Belgium Brewing, and Sierra Nevada Brewing.
Technavio has released updated information on the beer market, with the publication of its new market research report, craft beer market in the US. The craft beer market in the US is expected to grow at a CAGR of 18% between 2015 and 2019, owing to changing consumer tastes and preferences. Consumers prefer locally brewed beer because of its unique styles and flavors. The craft beer market accounts for around 11% of the US’ beer market.
“The craft beer market is witnessing a considerable shift towards gluten-free beers. The demand for gluten-free beer has been increasing among consumers allergic to gluten. These beers are made from ingredients that do not contain glycoprotein. Grains such as wheat, rice, millet, sorghum, and corn are used as substitutes in place of barley to produce beer. For instance, Redbridge is a gluten-free beer that is made of sorghum,” says Sriram Mohan, Lead Analyst, Food & Retail, Technavio Research.
Brewers are constantly coming up with new flavors and ingredients to develop new varieties of craft beer. They are adding new ingredients such as tea leaves, chilies, and spices to create new flavors for their existing beer products. Also the brewers are trying to experiment with new labels such as Nooner by Sierrra Nevada, Liliko’I Kepolo by Avery Brewing, and Easy Jack by Firestone Walker to gai competitive edge in the market.
The major players in the craft beer market in the US are Boston Beer, D.G Tuengling & Sons, Gambrius, New Belgium Brewing, and Sierra Nevada Brewing. The market is highly fragmented with the presence of numerous small, medium, and large vendors including international and regional players. The providers in this market compete on the basis of product differentiation, portfolio, and pricing.
A more detailed analysis is available in the Technavio report, Craft Beer Market in the US 2015-2019.
We can customize this reports by other regions and specific segments upon request.
Other Related Reports:
- Beer Market in the US: Size and Growth Forecast 2015-2019
- Beer Market in Germany- Market Research 2015-2019
- Global Beer Market 2015-2019
- Vodka Market in Nordic Countries 2015-2019
- Vodka Market in Europe 2015-2019
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