This market research report includes a detailed segmentation of the deodorant market in the US by product types such as deodorant sprays, roll-on deodorants, and sticks and solid deodorants. A comprehensive analysis of the leading vendors such as Unilever, P&G, Henkel, Colgate Palmolive, and Revlon is also included.
Technavio has released its new market research report, deodorant market in the US, which is expected to grow at a CAGR of more than 5.5% between 2015 and 2019. The increasing demand for antiperspirants and the rise in male grooming is boosting the growth of this market. Some of the key brands dominating this market include Axe, Old Spice, Secret, and Degree Men.
“Of late, the consumers prefer natural and organic products for their personal care. This has pushed several deodorant manufacturers to launch clinically approved natural deodorants in the market. For instance, P&G’s Gillette Clinical Endurance is a major natural deodorants in the US market. Several brands are coming up with deodorants that include antiperspirant and skin lightening features like Dove Fresh. Also, Nivea has come up with refreshing deodorants that have coolant effect and are skin-friendly,” says Sriram Mohan, Lead Analyst, Consumer & Retail, Technavio Research.
Deodorant sprays are the highest revenue contributor to the deodorant market in US, accounting for around 45% of the total market share. Much of this segment’s growth is due to the increasing demand for antiperspirants. Unilever’s Degree Men is the highest selling a brand of deodorant sprays in the US.
The leading vendors in the deodorant market in the US are Unilever, P&G, Henkel, Colgate Palmolive, and Revlon. These five vendors account for almost 91% of the total market share collectively. These players have a strong market presence, which will intensify the competition over the next four years. Their competitive marketing strategies have helped these vendors to lead the market, and have lowered the chances for new entrants.
A more detailed analysis is available in the Technavio report, Deodorant Market in the US 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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