This market research report presents a comprehensive segmentation of the IPTV market in South Korea by product type (VoD, time shifted IPTV, and live IPTV) and by end-users (enterprise customers and residential customers). The key vendors analyzed in this report are SK Broadband, LG UPlus, and KT.
Technavio’s market research analysts estimate the IPTV market in South Korea to grow at a CAGR of 5% between 2016 and 2020. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the IPTV market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise, leading vendors to shift from linear broadcast to on-demand services.
The new market research report from Technavio provides a breakdown and analysis of the IPTV segments by technology.
“Of late, this market is witnessing increase in demand for IPTV-based convergence services. These services offer seamless transfer of data and enable interaction among connected devices. Also, these convergence services provide connectivity between cellphones and other devices with the TV, facilitating phone calls, reply to messages, access the Internet, and performing other tasks through TV,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
The VoD segment dominates the IPTV market in South Korea, accounting for around 66% of the overall market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.
The leading vendors in the IPTV market in South Korea include SK Broadband, LG UPlus, and KT. The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.
A more detailed analysis is available in the Technavio report, IPTV Market in South Korea 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global IPTV market 2015-2019
- IPTV market in France 2015-2019
- Machine tools market in South Korea 2015-2019
Further readings:
