Tea remains a perennial favourite drink around the world, with numerous varieties and variations for consumers to choose from. While traditional staples like pure black and green teas continue to appeal, trends in flavor and format come and go. Some of these trends endure for years, such as the popularity of matcha in North America,…
Bubble tea – also known as boba tea – is a relatively new market, originating in Taiwan in the 1980s and brought to regions such as North America by bubble tea companies over the past 20 years. In that time, however, the drink has become increasingly well known and exceedingly popular, especially in Asia. Over the…
Consumer preferences and their consumption habits are changing drastically around the world from having sugar-laden carbonated soft drinks to healthier halos such as tea, coffee, herbals and energy drinks. These factors are creating a favorable situation for many leading tea companies across the world with the global tea market growing at an unprecedented rate over…
