With Christmas rounding the corner, retailers had geared up to meet the growing demands of eager customers, as part of the annual Christmas sales routine. While there is no doubt that online stores have posed tough competition for brick-and-mortar businesses, the aforementioned demand has sparked a fair degree of innovation in the retailing segment as well….
For a generation that makes up more than a quarter of the US population, millennials are too large and significant a demographic to not be the focal center of a typical marketing or business strategy. Consequently, Small business Saturday, a major event for small businesses across the United States, has become even more relevant in the…
In today’s fast-paced world, humanity is slave to its gadgets and gizmos. The household electronics market is huge, and is an enormous part of our lives. From the alarm clock, electric toothbrush, toaster to smartphones, the laptop and the Wi-Fi router, every nook and cranny of our collective existence has been infiltrated by these smart…
According to Maslow’s Hierarchy theory, jewelry is often seen as fulfilling the social and esteem needs of an individual. Jewelry and its strong association with women has been long-established, but today even men are purchasing jewelry for personal use. The global jewelry industry is expected to peak above the 6% marker in 2017-21 and this can…
