![Flexible packaging: Key Contributor to Brand Value in the Food & Beverages Industry Flexible Packaging for food and beverages](https://filesblog.technavio.org/wp-content/webp-express/webp-images/uploads/2018/03/Flexible-Packaging-Market-in-China.jpg.webp)
Flexible packaging: Key Contributor to Brand Value in the Food & Beverages Industry
In a recent, high profile industry survey, 80% of the brand owners agreed that packaging has a major impact on brand value. Packaging has traditionally been a crucial differentiator, a medium to impress and drive home the ‘customer first’ sentiment. In 2018, the discipline of flexible packaging has emerged as an indispensable resource, especially in…