From Prescription to Fashion : Eyewear Companies Must Realign Strategies to Remain at the Focal Center of Profitability
Gone are the times when spectacles and eyeglasses were just regarded as objects for visual corrections. Today, eyewear designs are no longer judged primarily on function, but in terms of fashion too. With a new wave of eyewear startups introducing a range of revolutionary products, what was once a nondescript sector is now being transformed…