The market size for the global advertising industry has been increasing steadily since 2016, growing at a CAGR of approximately 5%. This growth is expected to continue in 2019 and 2020 as several emerging advertising trends have already made a large impact, changing the industry landscape, providing many business opportunities for current market participants and…
The third quarter of 2018 has been very eventful for Technavio. From Forbes to VentureBeat and from SCMP to Nasdaq, several companies and media houses referred to Technavio’s market research reports for insights to substantiate their respective articles. Here is a glimpse at some of the prominent mentions in the month of July.From content creators…
Augmented Reality (AR) has already become larger than life in today’s world of technology. Pokémon Go, a blockbusting augmented reality game, played by millions of users across the world, has already annexed massive interest for AR, thanks to the latter’s exhaustive range of real-world applicability. However, AR is not just about games anymore. Infact, its…
We’ve been told that you shouldn’t blow your own trumpet; but in today’s competitive world, every business, irrespective of its stature, needs to do just that and what better way than advertising it! People might not realize but advertising is ubiquitous and something businesses can’t do without. Outdoor advertising is a traditionally popular medium of…
