Inside Bira 91’s plan to become a global craft beer brand
In India, around 85% of the beer market is dominated by strong beers (more than 8% alcohol content) such as Kingfisher, Kalyani Black Label, Carlsberg Elephant, Budweiser Magnum and Miller ACE, according to the All India Brewers’ Association (AIBA). Kingfisher, owned by United Breweries, leads the market with a 37.2% share in 2016 in terms…