There are currently more than 3.17 million applications in app stores, approximately 15%-16% are categorized under education. The digitization of education has resulted in the emergence of technological innovations which have improved the learning process and student-teacher interactions.
The rise in mobile connectivity leaves huge potential growth for the global education apps market. The market is expected to grow at a CAGR of almost 35% through 2019, increasing more than $17 billion.
Technavio has profiled the top 9 companies driving the growth of the global education apps market.
Age of Learning
Age of Learning is an American education technology company based in California. The company provides innovative technology offerings in the fields of curriculum development, content instruction, student performance assessment, and overall personality development of children. Its flagship product is ABCmouse.com. This website and learning app services consist of curriculum specially designed for the pre-primary education segment. The product is available for low-cost subscription on tablets and smartphones.
BenchPrep
BenchPrep is an education technology company based out of Chicago, US. It offers adaptive learning solutions from any platform, device, and publisher. The company provides technology solutions such as apps, and content management support to faculty and students. Within the education market, its products and services are targeted at end-users such as academic publishers, professional associations, test preparation centers, higher education, and corporate training.
Dublabs
Established in 2008, DubLabs focuses on providing products and services, which improve student mobility, engagement, and retention. The company’s apps are specially designed for universities and colleges. It has a strong presence in the US, and its client base comprises over 140 educational institutions.
Duolingo
Duolingo was established in 2011, and since then the company has increased its market presence exponentially by providing one of the best language learning apps to users. As of 2014, over 100 million students have accessed this app to enhance their language learning skills. As a part of its business expansion strategy, apart from continuing to provide free app services to its users, the company has launched test centers offering certificates at a very low fee. In addition, the company will develop adaptive learning methods to provide customized learning opportunities for its learners, thereby increasing the retention rate and app usage duration.
Emodo
Edmodo is a leading education technology company founded in 2008. The company has a market-leading position globally, for the technology support and services it offers for the K-12 education segment. Unlike other companies, it provides education apps to not just learners, but also teachers and administrative departments, thereby supporting a wider segment of the education ecosystem. With a user base of 51.6 million users, it has a strong presence in the US, as this region represents over 60% of its total user base.
IXL Learning
IXL Learning is based out of California, US and is a renowned educational technology company. The company was established in 1998. Its products and services are dedicated to the K-12 segment. It also provides an online platform for educators to create interactive and customized textbooks.
Lumos Labs
Lumos Labs who are the creator of Lumosity is based out of California and was established in 2007. They have over 45 million members across 180 countries largely for its web-based services. The company credits its business growth on its appeal among university students. In addition, as most apps developed by this company are on cognitive skills development, the company enjoys the leverage of serving a large customer base, which is unaffected by age and level of literacy. By focusing on new developments in neuroscience, the company persistently creates innovative apps for students and individuals.
Rosetta Stone
Rosetta Stone is a global education technology company founded in 1992 and headquartered in Virginia, US. With innovative and technology driven brain-fitness solutions, the company caters to a wide learner base in the academic and corporate segments. The company is also known for its language learning offerings in 24 languages. Apart from these, its mobile apps services are focused on enhancing the learning process for the K-12 segment.
WizIQ
Established in 2007, WizIQ is one the world’s biggest cloud-based education platforms. The company’s Virtual Classroom solutions have strongly facilitated the growth of online learning globally, with services being available in almost 200 countries. The cloud-based solutions are used by educators and learners for almost all forms of learning ranging from blended learning, mobile learning, and synchronous e-learning. Within the education market, its services are targeted at colleges and universities, followed by test preparation centers. WizIQ apps are developed to facilitate students in attending live online classes using the company’s mobile classroom apps. Other popular apps assist students in accessing content anytime anywhere and organize their daily classroom activities.
