The Global Social BI Market is dominated by many large and medium-sized vendors. Big companies, BI vendors, and core social media marketing vendors are using M&A to improve their global presence and increase their reach to customers as well as their market share.
Also, the market is witnessing the entry of many cloud BI vendors that are competing with the traditional BI vendors in the market.
In addition, organizations are evaluating vendors based on their technical knowledge about social media analytics and the degree of superiority of their product offerings. This has resulted in intense competition in the market.
TechNavio analysts have pinpointed the top 18 companies offering social business intelligence software that are expected to help fuel market growth at a CAGR of 33.79 percent from 2014-2019.
IBM
IBM is one of the leading vendors in the Global Social BI market. The company offers social media analytics and BI solutions, which analyze social media data and take action on the impact of products and services. The solutions can easily integrate with other IBM business analytics solutions and internal business processes. They improve the customer experience by providing quick responses to issues.
Oracle
Oracle is another major vendor in the Global Social BI market. The company provides social engagement and monitoring cloud services and helps capture the relevant conversations about the brand from social networking sites. Its BI services can identify positive, negative, and neutral comments with automated sentiment scoring systems, which help in understanding customer demands and connecting with customers in real time. The company offers its services to organizations of all sizes.
SAP
SAP provides Social Media Analytics by NetBase. The application helps provide social media insights and monitor conversations online about businesses. SAP StreamWork provides solutions for strategy development and problem solving and helps in making improved decisions. It can be integrated with various social media tools that bring together people and data and thus help in improved productivity and more informed decision making.
SAS Institute
SAS Institute is one of the major vendors in the Global Social BI market. The company provides social media analytics solutions that integrate social conversations into business operations. The services include social media conversations, response to customers, understanding requirements, and gathering valuable information and insights from social media networks.
Adobe Systems
Go beyond followers and likes. Adobe Social helps you access social and marketing data to uncover what’s working and what’s not in your social marketing efforts. Use a single integrated solution to create relevant social content, publish to your most engaged audiences, and prove that social marketing delivers business results.
Attensity Group
Using Attensity’s integrated solutions, enterprise companies can interpret and “understand” massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, discover trends, detect challenges and help inform business strategies.
Beevolve
Beevolve is a software product company founded in 2008. Our mission is to help companies make sense of large-scale data through distributed cloud computing and intelligent algorithms. We are committed to providing the best and most cost-effective social media monitoring and measurement platform for small businesses.
Clarabridge
The key to truly understanding your customers and improving the customer experience exists within your data. The Clarabridge intelligence platform is the only solution that connects to all sources of customer feedback, analyzes the data in aggregate, and empowers your entire enterprise to act.
Turn social media into social intelligence. Connect to popular social networks like Twitter and Facebook. Analyze data from almost any blog or forum with our turn-key connectors.
Crimson Hexagon
Crimson Hexagon’s ForSight™ enables users to listen to and understand the opinions expressed on social media. The platform is customizable to specific business questions, contexts, and competitive landscapes – so you can access metrics that are meaningful to you.
evolve24
evolve24 is a big data analytics company that measures audience perception, and uses that understanding to help our clients change behavior. Everything we do is rooted in human and behavioral sciences and based on peer-reviewed research. We have more than a decade’s worth of experience analyzing big data. This includes all forms of data sources including, but not limited to, traditional media, survey comments, social media, transactional, call center transcripts, financial data, marketing measures, and more.
Want to find information on all the new product releases? Have a question about a feature you’ve used for years? Look to Google Analytics to provide a comprehensive set of best practices, techniques, and how-to’s to make the most out of your measurement planning.
The social media revolution is maturing. Are you measuring? Social reports show you the impact that social media has on your business goals and conversions. Integrated web and social data offers a holistic view of your content and community.
HP
HP Social Analytics Services can help you use these new data sources to improve customer experiences and inform business strategy. By merging the disciplines of traditional analytical CRM, social insight, and contextual insight, we can help you generate an enhanced 360-degree view of your customer using all relevant data points. Our approach enables you to capture and analyze social data, integrate it with existing data, and translate insight into action.
Kapow Software (Kofax)
Companies across industries from retail to media and entertainment, hospitality and telecommunications can leverage this information to reach higher levels of customer satisfaction and provide better, more targeted products and services.
By leveraging Kapow Synthetic API™ technology, all this information can be easily, and most importantly, rapidly integrated so you have a complete, accurate and fresh view of overall brand sentiment and competitive position. This information can be delivered to marketing teams driving more targeted campaigns and branding strategies or as new leads generated through prospects’ commentary on social channels, distributed directly into the hands of sales reps.
Lithium Technologies
The Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. Our technology delivers a seamless social customer experience across websites, mobile devices, and the Social Web. We turn our customers’ Web properties into a social destination that enables them to respond at scale on social channels, and gives them the power to engage and enlist customers as extensions of their sales, marketing and support teams.
NetBase Solutions
We provide real-time, fast and accurate Social Media Analytics solutions that help businesses grow. Our advanced Natural Language Processing (NLP) technology is uniquely capable of understanding and classifying complex language to ensure businesses are making decisions based on highly accurate data.
Salesforce (Radian6)
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers, on a 1:1 basis.
Sysomos
Preferred by the most innovative brands, businesses and agencies, Sysomos social media and analytics solutions deliver the insight you need to develop new strategies, uncover opportunities and make smarter decisions.
With Sysomos, you get instant and unlimited access to all social media conversations. The ability to see what’s happening, why it’s happening, and who’s driving the conversations. And the power to uncover meaning in the data—not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location.
Cision (Visible Technologies)
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands.
