Increased use of mobile apps and digital distribution have provided the perfect conditions for video on demand (VOD) to really take off in the US, with top 16 VOD companies leading of the market. The market, which is growing at a whopping 25.50% CAGR from 2014-2019, is expected to surpass the revenues garnered from the sale of DVD and Blu-rays in 2015.
The VOD market in the US is highly competitive because of the presence of many large players. To increase their market shares, VOD companies are offering attractive prices and lucrative on-demand packages with the latest content.
Technavio analysts have narrowed down the top 16 video on demand companies that are helping fuel strong market growth through the forecast period.
Top VOD Companies in the US 2018
Amazon has it all, anytime you want it: Latest movie releases, must-watch TV shows, and classic favorites. Also, consumers can subscribe to current TV seasons, with new episodes available the day after they air.
Amazon’s store offers instant streaming on Amazon Fire TV, Fire HDX, Fire HD, iPad, PS3, Xbox, Wii, Wii U, Roku, on hundreds of TVs, set-top boxes, Blu-ray players, and on the Web. Additionally, all the videos are stored in the Video Library, so that it can be accessed from anywhere.
Apple TV gives consumers the access to the biggest names in entertainment, in up to 1080p HD. Apple TV includes a whole world of movies, TV shows, sports, music, and more. Additionally, consumers can show anything that’s on their iOS device or Mac on their HDTV with AirPlay.
Searchlight® is Comcast Spotlight’s Video On Demand platform, providing long-form advertising opportunities.
Searchlight® enables advertisers to leverage dynamic content and pinpoint targeting to engage consumers around the clock. Adding Video On Demand to an advertising campaign allows an advertiser to extend their relationship with their audience to educate, influence, demonstrate expertise and impact consumer consideration.
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology. Hulu’s online video service offers a selection of hit TV shows, clips, movies and more. Additionally, consumers can instantly stream current-season episodes of multiple primetime TV shows seamlessly.
Netflix is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause, and resume watching, all without commercials or commitments.
VUDU, Inc. provides an Internet-based home entertainment service that provides access to a library of movies, images, television shows, artwork, and/or other episodic content through computers, Internet-capable televisions, and its proprietary devices. It enables users to stream movies and watch on PlayStation3, Xbox 360, Roku, Chromecast, Blu-ray/TVs, iPads, and Android devices. Additionally, it offers DVD conversion and movie sharing services.
CinemaNow was founded in 1999, and was the first site to offer pay-per-view from major studios and offers download-to-own option. Since it has been around so long, it has amassed an inventory of 15,000+ films by negotiating licenses with over 250 content providers including 20th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi Entertainment, and Warner Bros.
Crackle has a beautiful motion interface that glides over streaming video with the fluidity and ease of a high-end video game. When consumers use Crackle on Roku, they can browse other shows without missing a moment of what’s currently playing.
DIRECTV makes it easier than ever to watch television. DIRECTV On Demand brings thousands of the top TV shows, as well as the newest big-screen blockbusters, which is available any time. Additionally, if consumers tune in late, DIRECTV allows them to restart shows from the beginning. And if consumers forget to set their HD DVR, they can watch shows that aired in the past 72 hours.
Video on demand (VOD) is a library of content available as a part of the Google Fiber TV service that customers can watch at their convenience. There is no need to record VOD content, since customers can watch anything in the current library at any time.
For more information about the US VOD market size, top VOD companies and future trends in this market, please check Technavio’s market report “VOD Market in the US 2018-2022“, download a FREE VOD Market in the US Report Sample now!
Indieflix’s streaming movie service provides unlimited access to award-winning shorts, feature films, and documentaries. With thousands of films to choose from, IndieFlix offers a viewing experience that is unparalleled.
Popcornflix, a free, ad-supported over-the-top VOD service specializes in streaming full length movies, TV shows, and more on the web and on connected devices. Popcornflix has compelling documentaries, foreign films, unique original web series, and a place that showcases the brightest filmmakers of tomorrow. Popcornflix is the most user-friendly movie destination on the web. No movie is more than two clicks away and they are all FREE.
Rovi creates a better, more personalized way to discover and manage digital entertainment. Rovi has tie-ups with the world’s leading brands to make it easy for consumers to find the entertainment they care about, whether they’re enjoying that content on a television, tablet, mobile phone or any other connected device.
SnagFilms is a website that offers advertising-supported documentary and Independent films. Films are streamed on the website, which contains a library of over 5,000 films. Filmmakers can submit documentaries for consideration as well. The site also includes documentary films produced by National Geographic.
Time Warner Inc., is a global leader in media and entertainment with businesses in television networks and film and TV entertainment. It uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide on a multi-platform basis.
Verizon FiOS Custom TV gives consumers the freedom to build a TV plan that’s perfect for them. The plan includes many popular Base channels and all local broadcast networks like NBC, Fox and CNN. From there consumers can customize their lineup by choosing Channel Packs based on the types of programs enjoyed by them.
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