Top 13 Vendors in the Global Smart Wearable Lifestyle Devices and Services Market

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Increasing health concerns have led people across the globe to seek convenient ways to take control of their lifestyles through wearables such as smart watches and fitness trackers. The declining cost of these devices has made them far more accessible, especially in developing countries. Affordability, coupled with greater customization and personalization options, has led to significant market growth. According to analysts at Technavio, the global smart wearable lifestyle devices and services market is expected to grow at a CAGR of nearly 16% by 2020.

Related: Top Vendors in the Global Smart Weable Healthcare Devices and Services Market

In this blog, we identify the key vendors in the market.


Founded in 1924, Adidas is a German company renowned for its athletic footwear. The largest sportswear manufacturer in the Europe, the company designs and manufactures sports goods under the brand names of Adidas, Reebok, and Taylormade-adidas. Recognized globally for its R&D efforts, in 2015 Adidas launched brands named Adidas X, Adidas Boost and Adidas Ace. Adidas is also known for its smart wearable fitness trackers, the newest of which is the Adidas Zone.


Apple Inc. is an American multinational technology company headquartered in California that designs, develops, and sells consumer electronics, computer software, and online services. It is well known for its smart wearable device, the Apple Watch. Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets, and the world’s second-largest mobile phone manufacturer.


Fitbit Inc. is an American company headquartered in San Francisco, California and is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. The first of these was the Fitbit Tracker.


Garmin is an American multinational technology company and leading worldwide provider of navigation, delivering innovative GPS technology across diverse markets, including aviation, marine, fitness, outdoor recreation, tracking and mobile apps. Garmin has 11,400 associates in 50 offices worldwide.


Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software. The company leads the development of the Android mobile operating system and has moved increasingly into communications hardware, partnering with major electronics manufacturers. In terms of smart wearables, it has developed the Google smartwatch OS, which is customizable on both the functional and the aesthetic level.


Jawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. Jawbone is also the creator of the best-selling JAMBOX® family of wireless speakers, the award-winning Jawbone ERA® Bluetooth® headsets, and NoiseAssassin® technology. Headquartered in San Francisco with offices globally, Jawbone products are available in over 40 countries around the world.


An American multinational corporation, Nike designs, manufactures and sells athletic footwear, apparel, equipment, and accessories. Founded in 1964 as ‘Blue Ribbon Sports’, the company was renamed as Nike in 1971. Apart from manufacturing sports equipment and related products, the company also runs retail stores under the name Niketown. In 2012, Nike released the FuelBand, which was considered a pioneering product in the market of smart wearables.


Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the world’s second largest information technology company by revenue, after Apple. Samsung has long been a major manufacturer of electronic components, and in recent years, the company has diversified into consumer electronics, including a number of smart wearable devices.


Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony has a line of “smart products,” which includes the Xperia Ear, SmartWatch, and Smartband.


AT&T Inc. is an American multinational telecommunications corporation, headquartered in Texas, AT&T is the second largest provider of mobile telephones and the largest provider of fixed telephones in the United States, and also provides broadband subscription television services. As of 2016, it is also the 17th-largest mobile telecom operator in the world, with 130.4 million mobile customers. AT&T caters to a number of brands, including Fitbit.


EE (formerly Everything Everywhere) is a British mobile network operator, internet service provider and a subsidiary of BT Group. It was established in 2010 as a 50:50 joint venture between Deutsche Telekom and Orange S.A. (formerly France Télécom) through the merger of their respective T-Mobile and Orange businesses in the UK. It is the largest mobile network operator in the UK, with around 28 million customers, and the largest operator of 4G services in Europe.


Sprint Corporation, commonly referred to as Sprint, is an American telecommunications holding company that provides wireless services and is a major global Internet carrier. It is the fourth largest wireless network operator in the United States, and serves 59.5 million customers as of July 2016. The company also offers wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands.


Telefónica, S.A. is a Spanish multinational broadband and telecommunications provider with operations in Europe, Asia, and North, Central and South America. Operating globally, it is one of the largest telephone operators and mobile network providers in the world. As well as the Telefónica brand, it also trades as O2, Vivo and Movistar.


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